Madyson’s Marshmallows: GMP-Certified Gourmet Brand Boosts Sales

Madyson’s Marshmallows began when four-year old Madyson asked her dad how to make a marshmallow. They started mixing different marshmallow recipes together in their kitchen, and it turned out they were delicious! Not long after, their business grew into a gourmet marshmallow company, making stuffed marshmallows, marshmallow beverage toppers, donuts, pops, and more. Based in Heber, Utah, Madyson’s Marshmallows and can be found in both national retail locations and smaller specialty markets and boutiques. The company produces its marshmallows using natural, kosher ingredients and no preservatives.

Madyson’s Marshmallows wanted to become certified in Good Manufacturing Practices (GMP) standards, to ensure retention of current clients and obtain new clients that require this certification. As company owner Breeze Wetzel explained, “quality and food safety are of the utmost importance to us and to our customers.” The University of Utah Manufacturing Extension Partnership (UUMEP), part of the MEP National Network, worked with Wetzel to support the company’s preparation for the GMP audit.

"The UUMEP Center helped us obtain our GMP (Good Manufacturing Practices) Certification so that we can partner with new retailers and bring our marshmallows to more customers nationwide,” said Wetzel. With the certification, Madyson’s Marshmallows is successfully retaining and increasing sales.

According to Wetzel, the "next step in the journey of food safety is to become SQF (Safe Quality Food) Level 2 certified.” The company plans to continue to partner with the UUMEP Center to complete a gap analysis, implement changes, and move towards SQF certification.

Results

• Retained $100,000 in sales
• Increased sales annually by $50,000
• Successfully obtained GMP certification

Could your company benefit from assistance with a certification? Contact your local MEP Center for more information.

 

The University of Utah MEP Center is the official representative of the MEP National Network™ in Utah. The MEP National Network™ is a unique public-private partnership that delivers comprehensive, proven solutions to U.S. manufacturers, fueling growth and advancing U.S. manufacturing.