Ridecell Partners with BlackBerry IVY to Deliver AI‑Driven Fleet Automation and NEMO ADAS Data Platform

Accelerating the development of smart‑mobility and fleet‑automation solutions that drive revenue and cost savings for automakers.

WATERLOO, CANADA and SAN FRANCISCO, UNITED STATES – September 29, 2021 – BlackBerry Limited (NYSE: BB; TSX: BB) and Ridecell Inc. today announced a partnership that brings a next‑generation fleet‑operations and ADAS data platform to automotive OEMs via the BlackBerry IVY™ intelligent vehicle data platform. Ridecell selected BlackBerry for its reputation as a leading embedded‑software partner in the automotive sector and for IVY’s ability to scale across global automakers.

The integrated solution will empower OEMs to give fleet operators the tools they need to transform management insights into automated actions. These actions include responding to maintenance and diagnostics alerts, automating vehicle access control, disabling stolen vehicles, and generating crash‑analytics reports that satisfy government regulations.

Ridecell’s Fleet IoT Automation Platform is the industry leader in digital transformation and automation for fleet‑driven businesses. By leveraging BlackBerry IVY, OEMs can deploy Ridecell solutions directly to vehicles in real time, unlocking new revenue streams and reducing data‑connectivity costs. IVY delivers rich vehicle‑data insights through a scalable, cost‑effective car‑to‑cloud platform, providing developers with a secure, consistent way to analyze sensor data.

“BlackBerry IVY’s intelligent vehicle data platform transforms the vehicle experience for OEMs, fleet operators, and solution providers like Ridecell,” said Shiva Kumar, CFO of Ridecell. “Our partnership is a natural fit because Ridecell is rooted in automotive mobility. Bringing our fleet‑IoT automation solutions to a platform that runs on all vehicles opens up automated solutions for any fleet. Together, we can help OEMs customize vehicle experiences and unlock new revenue opportunities.”

The collaboration also incorporates Ridecell’s AI‑powered NEMO Data Platform into BlackBerry IVY. NEMO analyzes data from vehicle sensors and driving history to identify critical events, such as accidents. OEMs can use NEMO to enhance assisted‑driving systems, improve safety, and comply with the recent National Highway Traffic Safety Administration (NHTSA) crash‑analytics ruling, as the platform automatically generates accident reports within minutes. With IVY, NEMO can leverage in‑vehicle computing to provide real‑time AI insights and filter scenarios of interest, further reducing connectivity and cloud costs.

“With the shift to shared mobility and an industry‑wide capacity crunch that shows no signs of easing, fleet operators and OEMs must holistically manage vehicle health throughout the full lifecycle,” said Peter Virk, Vice President of IVY Product and Ecosystem at BlackBerry. “With Ridecell, we offer customers an intuitive platform that turns insights into action across their entire fleet, delivering immediate efficiencies through unparalleled visibility and automation.”

Register now for the BlackBerry Security Summit 2021 to learn more about IVY and our growing ecosystem of data‑driven mobility partners.

About BlackBerry

BlackBerry (NYSE: BB; TSX: BB) provides intelligent security software and services to enterprises and governments worldwide. The company secures more than 500 million endpoints, including 195 million vehicles. Based in Waterloo, Ontario, BlackBerry leverages AI and machine learning to deliver innovative solutions in cybersecurity, safety, and data privacy, leading in endpoint security, management, encryption, and embedded systems. BlackBerry’s vision is clear: to secure a connected future you can trust.

BlackBerry. Intelligent Security. Everywhere.

For more information, visit BlackBerry.com and follow @BlackBerry.

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About Ridecell

Ridecell Inc. is a pioneer in the digital transformation of fleet businesses and operations. Its IoT‑driven automation and mobility platform helps businesses modernize and monetize their fleets by combining data insights with digital vehicle control, turning manual processes into automated workflows. The result is unmatched efficiency and control for shared services, motorpools, rental, and logistics fleets.

Today, Ridecell powers some of the most successful fleet businesses in Europe and North America, including Gig Car Share from AAA. Ridecell is headquartered in San Francisco, with offices in Madrid, Paris, Berlin, and Pune, India.

NEMO is Ridecell’s flagship data product, automating scenario extraction in next‑generation ADAS vehicles. Ridecell collaborates with leading OEMs and Tier 1 suppliers to automate the extraction of events such as near‑misses, cut‑ins, and pedestrian encounters, both in real time on the vehicle and from petabytes of historical cloud data.