Brady Worldwide Launches a New, Customer‑Centric Online Platform with Secure Ordering, Custom Design and Extensive Industry Resources

On May 27, Brady Worldwide Inc. unveiled its revamped transactional website, www.BradyID.com. The platform combines intuitive navigation, powerful search, and a streamlined online ordering experience, while also delivering a wealth of industry resources—including best‑practice guides, regulatory updates, video demos, whitepapers, and case studies.

Four Convenient Purchasing Channels

Brady’s new site is engineered to meet diverse buying preferences. Through extensive customer research and partner collaboration, the company now offers four distinct ways to acquire Brady products:

1. Secure Online Ordering – Browse the full product catalog, add items to a cart, select an authorized Brady distributor, and complete the purchase directly on the site.
2. Create a Bill of Materials – Generate a detailed list of Brady items online, then email, print, or fax it to a distributor. The bill can also serve as internal approval documentation.
3. Request a Catalog – Submit a request to receive a physical catalog at your facility or access a digital edition online.
4. Find a Distributor – Use the new Distributor Locator to identify the nearest Brady‑authorized partner for convenient purchasing and support.

Custom Design Center for Signs, Tags & Pipe Markers

The highlight of the launch is the Custom Design Center, where customers can personalize traffic signs, safety signs, valve tags, property ID tags, and pipe markers. Users choose size, color, material, pictograms, style, and add custom text. Real‑time pricing updates with each adjustment, and the finished design can be submitted online for production. Products are typically shipped within 24 to 48 hours.

Comprehensive Product Information & Industry Expertise

Powered by a robust search engine and an organized product catalog, the site offers unprecedented transparency across Brady’s extensive line. The “Industry Expertise” section provides tailored educational content, best‑practice guides, and regulatory compliance resources for key markets such as hospital safety, laboratory identification, and voice/data communications. Additional whitepapers, case studies, reference guides, webinars, and videos are available for download.

Explore the new capabilities by visiting www.BradyID.com.

About Brady Corporation

Founded in 1914, Brady Corporation is a global leader in identification and protection solutions. With more than 500,000 customers across electronics, telecommunications, manufacturing, construction, healthcare, and many other sectors, Brady delivers high‑performance labels, signs, safety devices, printing systems, and precision die‑cut materials. Headquartered in Milwaukee, the company employs over 7,000 people worldwide and reported fiscal 2009 sales of approximately $1.2 billion. For more information, visit www.bradycorp.com and www.BradyID.com. Canadian customers can also access the site at www.BradyCanada.ca.