Harnessing Connected Product Data: How IoT Analytics Drive Innovation and Trust

Connecting products unlocks new revenue streams and enables companies to offer cutting‑edge services. By turning raw IoT data into actionable insights, businesses can understand exactly how their products perform in the field, refine features, and deliver tailored experiences—all while meeting the highest security standards.

IoT maturity is measured by how effectively a company leverages connected‑device data to add value. The second level focuses on turning that data into smarter products and services.

Case Study: Bosch Power Tools & the Indego Lawn Mowers

Mario Benito Herrero and Luke Calton share how Bosch Power Tools uses IoT data to shape its lawn‑mowing portfolio.

Maria Benito Herrero – Product Owner, Indego 400

Maria joined Bosch in 2011 and brings 15+ years of marketing expertise. As the product manager for the Indego line, she drives strategy and user‑experience research.

Using Field Data to Refine the Indego 400 Connect

Maria: When we began developing the Indego 400 Connect, market studies suggested the average European garden is under 500 m². To validate this, we mined real‑world IoT telemetry from existing Indego 1000 Connect units. The data confirmed that 75% of our customers own lawns smaller than 400 m², whereas the 1000 model was originally targeted at 1,000–1,300 m² spaces. This insight guided the sizing and feature set of the new 400 model.

Insights from the Latest Indego 400 Connect

Maria: We recently analyzed mowing frequency from the 400 Connect’s telemetry. The raw data revealed that users run the mower more often than survey responses indicated. The discrepancy arose because users often need to pause for recharging, so they underestimate the true number of mowing cycles. This information is crucial for optimizing battery life, predicting maintenance windows, and extending product lifespan.

Luke Calton – Connectivity Product Owner

Luke leads Bosch’s connectivity roadmap and is spearheading a native app to replace the existing hybrid smart garden solution. Since joining in 2015, he has blended product management with marketing insights.

Approaching IoT Security with Confidence

Luke: Our security strategy aligns with the latest industry recommendations. We never collect personal identifiers such as names, birthdays, or email addresses beyond what’s necessary for app registration, and we never use that data for other purposes. While lawn‑shape data is technically “personal,” it’s impossible to identify owners from the geometry alone. Legally, this falls outside personal data, but we treat it with the same rigor as any sensitive information, ensuring confidentiality and user trust.

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