As technology continues to change, the industrial buyer-supplier relationship is changing as well. However, instead of signaling troubling times ahead for industrial B2B marketing, these changes are creating new opportunities for industrial marketers to adapt and improve client relationship

Strong content is the cornerstone of any industrial marketing campaign, even if you’re selling to industrial buyers who are often looking for more technical information. If your industrial B2B marketing strategy is driven by good, relevant content, you’ll establish yourself as a

The industrial manufacturing industry may not be the first industry you think of when you hear the phrase “interesting and sought after content.” Industrial manufacturers themselves might be the first to admit their line of work is niche and not always of wide interest to the general public

Real-time marketing has long seemed like a tool solely for B2C marketers. However, as our understanding of this medium grows and evolves, we uncover new and exciting ways for B2B organizations to use these tools to reach and influence their customers. Using methods like social media, mobile

There is a scene in the hit TV show The Office where paper company manager Michael Scott is asked what he thinks about paper becoming obsolete due to the steady rise of technology. Scott is defiant that paper will never truly go away, and the class listens diligently as the students furious

Manufacturing brands have been hesitant to join the ranks of other B2B organizations by using social media to engage with audiences. Many marketing managers in this space might think social simply isn’t relevant to their industry, others could assume their brand’s message might not connect

The statistics paint a clear picture—according to CMI, content marketing generates 3X as many leads as outbound marketing and costs 62% less. Marketers in the manufacturing industry have found particular success utilizing content due to the nature of the business. Manufacturers are often pr

B2B companies learned the value of email marketing long ago, and with $38 earned for every $1 spent, it’s easy to see why the digital marketing tactic is used by 92% of manufacturer marketing professionals. B2B Email Marketing Works The email channel is a marketers dream. By enticing prospe

One of the most reliable things about the marketing industry is the new and catchy buzz terms that appear with the roll-out of each year’s new trends. One interesting thing about this phenomenon is that much of the time, these buzz terms are not merely for decoration—they signify major shif

Wastewater maintenance is the combination of inspections and tasks the team does to keep a wastewater treatment plant up and running, delivering clean water to communities, while keeping pollutants out of the environment.  Before looking at the work the main

The cost of farm equipment is eye-wateringly high, so if you own or manage a farm, one of the best ways to keep costs down is the fundamentals of farm maintenance.   What are the fundamentals? You need to know the different types of farm maintenance and

When it comes to sustainability, most of the focus has been on new buildings, but now the attention is starting to shift to how businesses can maintain their existing assets more sustainably.   You can apply environmentally friendly practices to all the

If you want accountability in the maintenance department, first you need visibility.  But building out the maintenance big picture can be challenging because it involves so many different parts, and a lot of them are constantly moving. That’s where accurate,

Although the theoretical concepts behind prescriptive maintenance are easy to understand, setting up a program comes with more than a few practical challenges.  Which means that, for some, implementing this maintenance strategy is the logical next step in th

How much does a $5 part cost? It’s not a trick question. A $5 part costs $5.  But there is a trick, and it’s knowing that purchase price is only a small part of the equation, and that you should be also asking how much it costs to repair or replace that part

Even with modern, perfectly streamlined workflows, it feels like some tasks don’t justify the admin effort. Should you take five minutes to generate a work order for a recurring three-minute job? But if you don’t get them into the system, over time and once you h

In a perfect world, there would only be one kind of maintenance. It would all be “already done.” But in the real world, there are many kinds, and facility and maintenance managers need to understand the often small differences to carefully set up workflows and ba

On smaller maintenance teams, everyone wears a lot of different hats, with the maintenance manager just as likely to be setting the schedule as rolling up their sleeves to work on equipment. But when your operations start to grow in both size and complexity, you

Before you can have the best maintenance policies and practices, you need the right people. So, what is a maintenance worker, what do they do, and why are they the most important part of any maintenance department?  And what are the connections between collar co

Often, the first step to asset maintenance is knowing what the pieces are and how they need to work together. And it’s the same with a maintenance department: the more you know about how and where the positions fit together, the easier it is to get