During the 1960s, a new innovative form of welding appeared on the scene: plasma cutting systems. Thermal Dynamics sold their first system to Ryerson Steel for processing stainless steel. Its advantages were immediately recognized: as a cleaner and a more accurate cut. Once just an industri

The Industrial Fatigue Problem... Every one of us has experienced tiredness and fatigue at work. It is reaching alarming proportions as it affects more and more people each day. Whether it be a poor night’s sleep the night before, or the physical and mental exhaustion of our pressure-packe

For industrial facilities to meet the needs of a challenging environment and maintain a sound respiratory protection program, it’s critical that the SCBA used delivers performance–whether needed for standby emergencies or everyday work. One of the most important considerations for respirato

The effectiveness of workplace safety programs can be measured in dollars and cents as well as employee injuries and, in some cases, lives. What’s tougher to figure out are the management tactics that separate successes from failures. Some are the same practices employed by great managers

A company that values safety and actively works to protect employees at the job site realizes many benefits. It reduces accidents and injuries first and foremost, it boosts employee engagement and morale, which help with recruitment and retention, and it increases worker productivity, which

The right floor mat can make a huge difference in how people feel at the end of the day. If you work in the kitchen, at a standing desk, in an industrial setting, your floor can either lead to PAIN or GAIN: 1. The right mat provides sure footing: In a way, workers are like athletes. T

It’s 5 a.m. somewhere... The alarm goes off, and an industrial athlete wakes to start another day of work. He is a standing worker in a manufacturing plant. He has been working in his job for several years. As he sits up and puts his feet on the floor, the familiar rush of pain ensues–feet,

These aren’t your grandfather’s welding helmets, torpedo-shaped contraptions with narrow viewports so dark they blocked out everything but the sun and the electrical arc in front of your face. Today’s successors to those early models layer style and convenience on top of safety features, of

Area monitoring is the use of gas detectors that merges elements from both portable and fixed gas detectors into one solution within a linked network. They are not considered personal protective equipment even though they are made to be transported from location to location. Instead, they a

One of the principal ways in which the manufacturing industry differs from your typical consumer-facing business is in customer acquisition. B2C industries typically implement diverse marketing strategies as the engine to drive acquisition, while most B2B manufacturers rely heavily on refer

Along with social media and content, SEO is one of the three pillars of digital marketing. This has been the case for well over a decade, and SEO’s vital importance shows no signs of flagging anytime soon. Consider the fact that 89% of B2B buyers use the internet to research purchases, and

B2B manufacturers are a diverse group. These companies exist throughout the world, producing goods for local markets like automotive parts, pharmaceuticals, and appliances. Then there are those dealing in regional processing like food and beverage products, printing, plastics, and more. Nex

The manufacturing industry is booming, so say the statistics. It’s at its highest point since 1995, having added 327,000 new jobs in 2017 and having produced $6 trillion in gross output.These jobs are being created on the heels of rapid technological advances in the fields of robotics, augm

Many manufacturers don’t understand the full potential of their website.They tend to get comfortable with their regular roster of clients and rely on referrals for getting more sales. But by not tapping into the opportunities a well-optimized website can bring, they might be missing out on

The cost of acquiring new customers is considerably higher than retaining existing ones – six or seven times more, to put a number on it.But, in a B2B manufacturing landscape that is shifting, evolving, and bringing more brands on board every single day, it’s harder than ever to hold

Tool manufacturers face fierce competition. New products are created almost every day, and the changing needs of buyers means they have to regularly pivot to keep up with them. Staying ahead of the competition is particularly hard, especially for established, traditional tool manufacturers

Successful marketing campaigns target the right people at the right time with the right message. They resonate with a specific group of people who are then more likely to move through the sales funnel.Without knowing who you’re targeting, your campaigns are likely to fall flat and not reach

For decades, B2B (business to business) manufacturing marketing has revolved around the same three concepts— tradeshow lead generation, sales cold calls and networking/relationship selling. While those are important tenets for the big guys, content marketing has leveled the playing field. N

Apply Our Manufacturer-Proven Strategies to Engage Customers and Grow Sales No matter your manufacturing industry or type, if you’re a manufacturer, change-inducing factors like Industry 4.0 and long-term market and supply disruptions create unprecedented challenges, as well as unprecedente

Many of us have the constant and seemingly insurmountable challenge of getting our products or services in front of industrial buyers for consideration and ultimate purchase. Breaking through the procurement firewalls can be more difficult than actually convincing the industrial buyer to pu