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Würth Elektronik eiSos Expands with New Trbovlje Subsidiary

Würth Elektronik eiSos has established a new subsidiary in Trbovlje, Slovenia, expanding its footprint in Central Europe.

Based in a city just 60 km east of Ljubljana, the nine‑person team serves the entire Slovenian market and a growing portfolio of clients in Croatia and Serbia.

Managing Director Matjaž Popotnik leads the operation. A veteran of Würth Elektronik eiSos since 2012, he was the first sales representative in Slovenia and has driven the company’s growth in the region.

The Slovenian office provides local electronics developers with tailored technical support, free component samples, and guaranteed high availability of parts. This commitment to customer success reflects Würth Elektronik eiSos’ reputation for industry‑leading expertise and service.

Following the 2018 launch of a subsidiary in Israel, the Trbovlje location marks Würth Elektronik eiSos’ second rapid expansion, underscoring its strategic focus on emerging European markets.

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