Avient Unveils Sustainable Metallic‑Effect Pre‑Colored ABS for Electronics

Avient Unveils Sustainable Metallic‑Effect Pre‑Colored ABS for Electronics

Avient Corp. of Avon Lake, Ohio, has introduced its second addition to the Artisan pre‑colored thermoplastics line: a metallic‑effect ABS formulation. Designed to replace traditional painting, this new material enables electronics manufacturers to achieve high‑gloss, scratch‑resistant finishes while cutting energy use, VOC emissions, and overall system costs.

Key benefits include:

• Energy Savings – Injection‑molded parts require no post‑processing paint, reducing manufacturing energy by up to 30%.
• Lower VOC Emissions – Eliminates solvent‑based coatings, aligning with stricter environmental regulations.
• Superior Scratch & Chemical Resistance – Metallic ABS outperforms painted metal components, extending product life.
• Design Freedom – A palette of customizable metallic colors is available, allowing engineers to meet exact aesthetic specifications.

Matt Mitchell, Director of Marketing for Specialty Engineered Materials at Avient, states:

"There is an ongoing market need for electronic applications to achieve superior aesthetics and performance, lower system cost, and greater sustainability. Our newest Artisan metallic‑effect ABS formulation can help design engineers address these current trends—scratch resistance, chemical resistance, and design freedom—while eliminating secondary processing."

Manufactured in Asia and distributed worldwide, the Artisan metallic ABS is already available for purchase. Avient is also developing additional paint‑replacement grades for other key industries, further expanding its sustainable material portfolio.