Nova Chemicals Launches PCR‑Infused Polyethylene Film Structures for Sustainable Packaging

Nova Chemicals of Pittsburgh has unveiled a versatile line of polyethylene film structures that incorporate post‑consumer resin (PCR). By blending recycled low‑density (rLDPE) and linear low‑density (rLLDPE) polyethylene, the new designs can be tailored to meet the performance demands of heavy‑duty sacks, collation shrink, stretch film, agricultural film, trash bags, liners, food packaging, and e‑commerce protection such as bubble wrap and air pillows.

“These film structure designs further advance our commitment to supporting industry‑wide adoption of PCR,” said Greg DeKunder, VP of PE Marketing. “They simplify the integration of recycled content into new packaging, making it easier for our customers to meet sustainability targets while keeping cost and performance competitive.”

Monika Kleczek, Circular Economy Market Manager, added, “Our PCR teams at the Innovation Centres collaborate closely with film producers, converters, and brand owners to engineer high‑performance, PCR‑rich consumer packaging. This partnership accelerates the commercialization of circular‑economy solutions.”

Nova’s strategic supply chain initiatives include agreements with Merlin Plastics and Revolution to provide PCR, and the 2019 launch of ready‑to‑recycle resins that offset potential physical degradation in film structures. The company’s Innovation Centres, staffed by PCR specialists and equipped with state‑of‑the‑art production, conversion, and testing equipment, support customers in integrating PCR into their film designs.