The aerospace and defense industry is a major source of innovation and technological advancements. It plays a critical role in national defense, enables safe and efficient air travel, increases communication and the dissemination of knowledge, and contributes to increased consumerism and the global

Industrial processes have to be precise. Any error, from a disrupted link in a supply chain to a faulty step in the manufacturing process, could significantly drop the quality of your delivered goods or service.  With a highly competitive environment, mistakes are intolerable.  Mistakes a

In 1998, Steve Jobs told Fortune, “Innovation has nothing to do with how many R&D dollars you have.” Jobs believed that throwing money at a problem should not be the answer. Creativity and genuine genius should win out. And whether you’re a pharmaceutical and software company with a large

Safety in the workplace is a serious matter — especially in industrial operations. In physically demanding and/or high-risk industries like many industrial operations, the implications of such injuries can be disastrous. The latest U.S. Bureau of Labor Statistics data shows there were more than 5,2

Most of us are already bombarded with sales notifications, internal back-and-forths, and did-I-really-sign-up-for-this marketing emails in our inboxes. But with the global COVID-19 outbreak affecting U.S. manufacturers, shipping and logistics, and local communities, its important to stay up to date

Businesses and individuals everywhere are in some way experiencing the effects of the coronavirus (COVID-19) outbreak. For some small companies, the virus-related shortages in cleaning supplies and sanitizers have boosted private label brands sales. With more consumers concerned for their health, d

Businesses are finding success by shifting their sales and marketing messaging to match what is going on in the economic and social climates. These days more than ever, it’s important for businesses to keep their communication to customers and prospects clear and consistent. Many manufacturers oper

As new technologies emerge, new possibilities for disruption do as well. Smartphones and apps enabled Uber and Lyft to disrupt the staid taxi business, while the widespread availability of high-speed Internet allowed Netflix to bury Blockbuster and, ultimately, become one of the most profitable com

Over the past few years, some of the biggest brands in the world — Facebook, eBay, Target, Equifax, and many others — have become the victims of highly publicized, and extremely costly, cyberattacks. While these brazen attacks on big businesses garner a lot of media attention, the truth is that sma

With the manufacturing sector on the upswing and reshoring initiatives continuing to add new jobs, unemployment within the industry is at a historic low. In fact, research shows that 2 million new manufacturing jobs will be created over the next decade. So what should business owners and mana

Today, more people are working remotely than ever before. This means that collaboration, which once happened in a conference room, an office, or over lunch, must now occur over greater distances. There are lots of tools and solutions designed to help bridge the gap and enhance communications in thi

The industrial buying cycle can be a long and complicated process. As an industrial marketer, it’s your job to guide your prospective buyers at every step of their search. You want to do everything you can to stay top of mind with those buyers throughout that process, from entry-level research to

The internet is chock full of experts — marketing executives, consultants, sales people — with advice for boosting your industrial sales. But wouldnt it be better if you could hear from the real experts — the people who are actually buying your products — and get their advice? We di

The summer is upon us, and while you may be on vacation for a week or two, that doesnt mean your marketing should take a break too. Thats because the buyers you want to do business with are looking for suppliers like you all year round.  For example, more than 1.2 million registered users so

Every two years, the Olympics bring together some of the best athletes in the world. But in between the games, supply chain professionals, logistics experts, and manufacturers work to bring the event itself together. This year’s games in Pyeongchang represented one of the most challenging logistic

By now, you’ve probably heard the news that the Trump administration is expected to enact a formal order imposing tariffs on imported steel and aluminum. While details of the tariffs are still emerging, the supply chain is already feeling their effects. How are buyers and suppliers being impacted?

In the very competitive world of marketing, it’s crucial to stay ahead of the curve. Fortunately, there are many great tools out there to help you and your team stay on top of your game and play an integral role, helping you be more productive, efficient, and strategic. Here are some useful applica

With the introduction of new technologies, Industry 4.0 has changed how manufacturing works. As a result, it’s also changed who is needed to work within the industry. While traditional skills like machining and tooling are tremendously valuable, manufacturers now require employees with proficiency

It’s finally summer, and that means warm weather, long weekends, and lazy, sun-soaked vacations. Some factories and shops even partially or fully shut down during the summer months, giving workers more time to spend with their loved ones. For those manufacturing pros who get nostalgic during their

Fueled by new technology like the Industrial Internet of Things (IIoT) and Big Data, Industry 4.0 offers tremendous potential for improving operational efficiency and spurring growth. However, many manufacturers perceive Industry 4.0 adoption as more of an obligation than an opportunity, something