Before delving into the five areas experts target for manufacturing quality improvement, it may help to understand where manufacturing in the United States finds itself. It turns out that there’s plenty to feel optimistic about. American manufacturing leaders say that the U.S. will surpass China i

With the possible exception of fire, no technology is ever really ready to contribute to manufacturing in a meaningful way until it’s been given time to grow and expand. Computers are a good example. Our current level of technological sophistication wouldn’t be possible without computers, and teen

If you put the time, effort and money into developing a website, you’re going to want to make sure everything operates as it should. The simplest and most financially conservative, or free, method of tracking your website performance is through Google Analytics. To get started, you’ll need a bas

Recently, I have been the unfortunate witness to an incident where a trusted employee, the Controller, absconded with high six figure amounts of money. This individual arranged for credit cards to be opened in the name of the company, authorized by a “letter” from the Principal whose signature was

As our veterans return home and are discharged from their military service, many are thinking “Now what do I do? I am leaving a structure that provided me a purpose, a goal, and stability.” This is where an organization called Workshops for Warriors (WFW) comes into play. Workshops for Warriors pr

Manufacturing Day is “officially” the first Friday in October every year, making October 7th the official Manufacturing Day for 2016.  However, any day can be Manufacturing Day.  It doesn’t matter whether you participate on October 7th, or that same week, or even during the month of Oct

In today’s highly competitive marketplace, it’s imperative for manufacturers to have a strong marketing strategy in place. A well-structured marketing strategy sets the foundation for manufacturers to: Enhance brand awareness Generate new leads Convert leads to sales Reconnect with clients and c

Additive manufacturing (AM), also known as 3D printing, is a term used to describe several different processes of synthesizing objects. These objects can be almost any shape or size and can be created from almost any material. So what does this mean for the manufacturing industry? Watch thes

As industrial robots become faster, smarter, and cheaper, more and more companies are beginning to integrate this technology in conjunction with their workforce. This doesn’t mean that robots are replacing humans, though. While it is true that some of the more undesirable jobs are being filled by

A lot of manufacturers aren’t selling directly to end users either because they lack the capability, or because they don’t want to hurt the relationships they have with resellers. Brands who do not utilize E-Commerce are missing out on several benefits such as: An additional source of income The

For leading manufacturers, the ability to collect, manage, and assess large volumes of data is critical to successful operations. However, as companies grow and diversify their offerings, the type of data that is required becomes increasingly more complex as well. Big data solutions can be used t

Today’s IT trends and technologies are affecting the manufacturing industry in a big way. The convergence of technology and industry is instrumental to today’s ever-evolving supply chain. In the paragraphs ahead, we will discuss four of today’s IT trends that are paving the way to a manufacturing

 The Small and Medium Manufacturing Study: Robotics and Technology Engagement conducted early last year confirmed that the top organizational challenges faced by manufacturers today are labor costs and problems hiring and retaining production workers. Although every manufacturer is unique, th

Is account based marketing a way out of how uncomfortable lead generation has become? Let’s face it: We all know when we are being marked as a lead. It starts with a scenario where we are asked to provide our name, email, and perhaps another piece of information in or

Is Twitter good for B2B marketing? To start, Twitter has over 180 million active users. And among these people are some of the most authoritative decision-makers in today’s business world. So having a Twitter account gives B2B companies an excellent avenue to conne

B2B lead scoring models are primarily based on two types of attributes — explicit and implicit. Each can play a key role in industrial marketing and the successful handoff of leads from marketing to the sales team.  Explicit B2B lead scoring is based on demographics and

Construction companies are always looking for new lead generation strategies and a lead magnet, a form of content marketing, is a proven tactic for generating leads. However, there can be quite a degree of trial and error involved with creating lead magnets if companies

The past two years have tested the resolve of the industrial sector with disruptions we could never have imagined. It feels like the global pandemic arrived and someone hit the hyper-speed button on the pace of change.  So as we approach the holiday season, Industrial Ma

Modern technologies such as AI in B2B marketing are reshaping business reality. What was seen as science fiction a mere decade ago is slowly becoming a normal way of doing business in technologically advanced segments of economy. Where automation was the main trend in the b

The disruptions of the past few years have sent many industrial companies looking for new partners and customers, perhaps driven by supply chain chaos, replacing lost revenue or taking advantage of emerging markets. Like almost anything else in business, scouting for new bu