Some of the biggest names in manufacturing — Boeing, General Motors, Ford, Toyota, Honda, and many others — have seen their supply chains thrown into turmoil after a major Japanese steel supplier admitted fabricating quality control data. Last week, Kobe Steel — Japan’s third-large

The manufacturing industry is one of the largest and most influential sectors of the United States economy. According to ACS estimates, the number of people employed in the Manufacturing Industry Sub-Sector has been growing at a rate of 0.41%, from 15.4M people in 2017 to 15.5M people in 2018. But

American inventors have had a tremendous impact on the United States and people around the world.  The manufacturing industry has also felt the impact of these innovators who were willing to push the possibilities of their times and technologies. Thomas took a look back at a few of the awesome

 Goodwill, a 501(c)(3) nonprofit, is a remarkable organization. You have probably heard of Goodwill — they accept donations of new and gently used items which are sold in stores to generate revenue to fund employment training, job placement and other services. In fact, there a

In honor of the Fourth of July, Thomas is not only celebrating Independence Day, but also celebrating the independent American manufacturers that contribute so much to our country throughout the year. And while there are many  of reasons to appreciate these small and mid-sized businesses, we w

As advanced and innovative as manufacturing is today, many people still hold outdated beliefs about the industry, the opportunities it presents, and its future in today’s shifting landscape. One study from Deloitte revealed that only five in 10 Americans believe manufacturing jobs are interesting

Raw material availability is a cornerstone of the U.S. industrial sector, and clearly vital to its growth. Steel continues to be a top product sourced by buyers. Here are some basic marketing strategy must-haves to grow your steel industry business and tap into more market share. Top Digital Marke

As manufacturing faces a shortage of up to 2 million skilled workers over the next decade, it’s important to understand how a typical person — one who doesnt work within the industry — views the sector as a viable career path for the workforce of tomorrow. To that end, Thomas recent

The U.S. HVAC services market is predicted to increase value from $25.6 billion in 2019 to $35.8 billion in 2030. A successful growth strategy centered around your customers’ behavior can be invaluable for HVAC contractors and manufacturers. Here are some basic marketing ideas for HVAC companies to

When it comes to digital marketing, capturing leads is the ultimate goal. Always has been, always will be. How those leads are being captured, however, is changing right before our eyes. Landing pages with forms have another friend in the lead generation toolbox to help book meetings, qualify visit

Today, marketing has become synonymous with a business plan because of its competitive strategy and financial success. It uses techniques that work best for each business, its customers, and its leads to get people interested in products or services. Many different marketing types are depending on

A brand can be defined as the impression, both conscious and subconscious, that people have of your company. A good brand helps you stand out from your competition, and many great brands connect with customers and prospects at an emotional level. For example, some manufacturers make their community

While some manufacturing businesses are opening additional facilities or focused on the production of different products, other companies are simply trying to expand their customer base. Industrial businesses looking to reach new target markets or promote new product/service offerings will need an

Marketing isnt a new practice (actually it has been around for centuries) but for some companies in the industrial space, there is still an opportunity to completely embrace its effectiveness — especially online. For the manufacturing industry, marketing is a crucial part of the business that

According to HubSpot, a whopping 90% of people believe brand recommendations from friends, and 61% of consumers use search engines before they make a purchase. With the emergence of social media and the digital transformation of sales and marketing, traditional marketing and how referrals are share

As major corporations reshore and bring manufacturing work back to the U.S., industrial distributors are moving to create more value by building on commercial and operational excellence and digitizing to create the online experiences customers are looking for.  So with B2C expectations driving

In recent decades, American companies offshored a huge portion of their injection molding, but today, many companies are weighing the benefits of reshoring versus offshoring, and there has been an upward trend of reshoring and demand for services in the plastics and molding services industry. Merge

In today’s increasingly connected world, establishing a strong digital presence is crucial for effective brand exposure and lead generation. With more and more people accessing business and product information online, it’s no longer adequate to rely solely on broadcast commercials, newspaper ads, o

Manufacturers and industrial distributors stand to gain a lot from building and nurturing relationships with local buyers. These buyers are easier to engage with to create new partnerships, nurture with to establish long-term relationships, and manage logistically. And these buyers seek local suppl

We understand how important marketing is in the CBD business. Whether you sell full spectrum CBD or advocate for artisanal products like CBD-infused butter and balms, marketing is integral to your business armory.  To stand out from your competitors and reach a high-quality audience, you’ll ne