If you’ve decided it’s time to get on board with partnering with a marketing agency to grow your business better and more efficiently, congratulations! You’re on the right track to use digital marketing to be ahead of competitors and get more qualified leads your sales team will appreciate. During

Industrial marketing and advertising have come a long way over the years. In the past, buyers were relatively uninformed about their options; they simply didn’t have access to the wealth of information they do now. They couldn’t turn to Google for company reviews and testimonials, and they couldn’t

In the early days of the internet, few manufacturing companies dedicated resources to online marketing. This created a distinct competitive advantage for early adopters of digital marketing efforts to increase market share. Today, most manufacturers have invested resources in at least some digital

Establishing a truly effective B2B marketing plan can be challenging in today’s rapidly evolving digital landscape. There are many components to an effective digital lead generation strategy, and since buying habits can change quickly, and with technologies quick to advance, how can a growing manuf

A well-planned, dynamic advertising strategy can make the difference between growth to your bottom line and stagnation for your industrial business. Today, technology and digital platforms make it easy to target the exact audiences you’re after, even if you have a limited budget. Lets learn more ab

Imagine a trade school instructor working with a brand-new class of students and jumping right into the finer points of programming a 5-axis CNC machine. Or a presenter at an executive seminar who just goes over the basic concept of a balance sheet. Neither one would make much of an impact on the a

The concept of color theory is not new. In fact, the term first appeared in the writings of Leone Battista Alberti and the notebooks of Leonardo da Vinci way back in the 1400s.  Today, color theory is still prominently taught in disciplines like art and science. However, marketers can certainl

Measuring the return on investment for marketing is challenging in even the best cases. Many industrial marketers mistake commonly used online B2C metrics for effective measures of their efforts. But marketing effectiveness can affect business outcomes like revenue growth and customer retention — s

To help the manufacturing industry be appropriately equipped for change, we launched Thomas Industrial Data earlier this year. Our sourcing activity data coupled with our Thomas Industrial Survey results, reveals interesting insights with North American suppliers shifting their businesses to meet t

Digital marketing has become the most scalable, measurable, and effective channel to drive sales. As technology continues to advance and marketing best practices evolve, industrial companies are continuing to adopt digital marketing tactics at a much higher velocity — further sped up in 2020 by COV

To stay ahead in today’s increasingly competitive B2B marketing landscape, automation is vital. Marketing automation software allows companies to automate various marketing tasks, such as emailing specific contacts or posting on social media. Not only is this great for eliminating the boredom facto

To understand why content marketing is important to manufacturers, OEMs and distributors, let’s first examine the complete picture of the modern industrial buying process. Industrial buying is an infinitely more complex process than it ever used to be. In the past, business relationships were

A lot of time, effort, and energy go into operating a manufacturing business. Many business owners feel like they don’t have leftover effort for marketing their business. However, if you want to boost manufacturing sales and grow your company, you need a commitment to marketing. Partnering with a m

In today’s increasingly digital world, there are numerous ways for manufacturing companies to reach potential buyers — email blasts, eBooks, blog posts, social media, and even SMS texts can all be used to connect with target audiences and increase brand awareness. Inbound marketing aims to ent

With all of the uncertainties that exist in todays manufacturing world, theres one thing thats guaranteed: Agencies will cold call and email you to try and sell you their marketing services. And it makes sense — industrial companies are set up for successful marketing programs and typically dont ev

There are tens of thousands of job shops across the country. (As we know — we list many of them on our supplier discovery platform.) Chances are, some of those suppliers are producing the very same products you are. So how can you stand out from the crowd when customers are deciding between yo

After all of the time and resources you’ve invested into your digital marketing engine, you wouldn’t just walk away from the progress you’ve made, would you? Common mistakes can derail months and even years of hard work. In many cases, the biggest risk is doing nothing at all — no more new content,

When it comes to marketing, many manufacturers put themselves in a very narrow box, focusing on niche messaging — and niche strategies — to get the job done. As a result, you can end up looking, sounding, and acting a lot like your competitors.  Business-to-business (B2B) marketing is designed

Digital marketing is an ever-evolving practice that requires a great deal of attention and expertise. Creating comprehensive strategies across multiple digital channels can seem like a daunting task when you take into consideration the other daily challenges you’re facing running a business, especi

Getting digital marketing right isn’t always easy — especially if that marketing is aimed at the manufacturing and industrial sector, which often involves high-volume, high-cost transactions and very long purchase cycles. The decision-making process in this field is inherently slow, and oftentimes