You may have heard it plenty of times: You should be online; people are searching for your company online; if you are not online, you miss out on opportunities. These statements arent wrong, but theyre incomplete. Being online is one thing, but the real goal should be to have a strong online presen

The current business climate is driving manufacturing companies to build a more digital and data-driven workforce. As the industry adopts more technologies and influences the future of American manufacturing, what challenges are they continuing to face and how can they guide their organizations str

The manufacturing industry is largely comprised of small businesses. Within these smaller organizations, financial decisions always loom incredibly large. Every dollar counts, and one misstep can lead to a loss of a key customer or another negative consequence. Thats why its important to steer clea

Most of us know that supplying a quality product or service on time, and at a fair price, is critical to achieving customer satisfaction. But what if youre not the only one that can do this for your customer? Become your customers first choice for their next order and rank as a top supplier w

As you know, industrial/B2B buyers and procurement managers looking to establish a long-term relationship with your business may vet you quite thoroughly.  And today, they prefer to evaluate suppliers anonymously online, then create a shortlist of potential partners before contacting you for f

Starting a new business can be a challenging endeavor, especially for entrepreneurs entering a crowded market with large, well-established competitors already in place. As the manufacturing industry experiences shifts in how it operates, how can CNC machining businesses secure contracts and grow wi

Engineers, procurement managers, and MROs face many challenges in their jobs. Navigating a supplier’s website to find the information or support they need to make a purchase decision shouldn’t be one of them. These B2B buyers have become used to excellent digital experiences from the brands they en

The online product sourcing landscape has changed. B2B consumers are no longer satisfied with data buried in catalogs and PDFs. Like their B2C online experience, consumers expect a dynamic, user-friendly experience filled with compelling data. This movement drives companies to invest in digitized c

You already know that your customers mean everything to your manufacturing business. However, its important to let those customers know it every once in a while, too. Most companies likely spend a lot of time, money, and energy bringing in new clients, but very few companies expend anywhere near th

Even though the manufacturing industry has had a long dominance in the U.S. economy, it’s still relatively a newcomer when it comes to all things industrial marketing. Instead of word-of-mouth referrals and newspaper advertisements, digital platforms have become the most effective way to drive new

Landing a contract with a major buyer can have a significant impact on your business. However, large buying organizations like Fortune 1000s tend to do things differently from smaller businesses that have more flexibility in approaching new partnerships. According to DemandGen, 67% of B2B buyers re

American manufacturing is on the upswing. Hiring activity is at historic highs; reshoring is bringing production back to the U.S., and buyers are spending more on new suppliers than they have in recent years. Business owners continue to be cautious with investments and costs, with good re

For manufacturing companies, attaining and maintaining quality certifications can take a lot of time and effort. However, your certifications can be a powerful sales and marketing tool. Certifications Matter To B2B Buyers Whether its a well-known standard like ISO or ANSI, or a more niche accredi

Customer retention can often mean the difference between your company thriving or dying. This makes the loss of major customers one of the greatest risk factors for manufacturing businesses. Your consistent goal should be to go to any lengths necessary to retain these keystone clients. However, thr

A prospect that you’ve been chasing for months has been researching you as well, checking out your product catalog on a distributor’s website and downloading your CAD models. They’ve narrowed down their shortlist to you and a couple of your competitors, and now they’re visiting your website to gath

Becoming an approved supplier for a large global company can change your business dramatically. But landing a big customer takes far more than a hello and a handshake. Heres what weve learned about how big companies choose new suppliers and what manufacturers and industrial companies can do to incr

It’s an active period of growth for some textile manufacturers. If youre looking to increase orders or you may have a five-year plan to double your business and expand your facility, here are ways textiles manufacturers can get more customers and stay ahead of the competition. Know Your Margins It

For more than 120 years, Thomas has created trusting relationships with thousands of successful job shop owners from coast to coast. Job shops across America form the backbone of the country’s economy. Unfortunately, even though they may have the right skills, equipment, and people, it’s

When it comes to branding, the major players probably come to mind first — Amazon, Coca-Cola®, Disney, and so on. The strength of their name recognition is immense. When these names come up, you immediately see their logo, and even if the logo doesn’t bully its way into your brain, you at least kno

More major players are driving toward a sustainability goal, like McDonalds, who plans to have 100% of their guest packaging come from renewable, recycled, or certified sources by 2025. This year, 70% of their fiber-based guest packaging already comes from recycled or certified sources. This presen