The Industrial buyer’s journey can be complex and typically involves a committee of decision-makers. Sometimes the sales cycles may be as long as 12 to 18 months, for example, custom-engineered systems. Of course, not all industrial sales take that long. You may want to read my earlier post on th

Historically, e-commerce for manufacturers and distributors has been lagging with some exceptions. I know of two industries that have adopted e-commerce quickly—distributors of industrial automation products and electronic components. However, times have changed. Industrial manufacturers and d

Industrial blogging is an important and integral part of manufacturing content marketing. Yet, I’ve found that many manufacturers and engineering companies are not willing to invest the time and resources for industrial blogging. I once had the VP of Business Development at a manufacturing

Industrial marketing, or as some refer to it as manufacturing marketing, is very different from B2C marketing. In my experience working with manufacturers and engineering companies, I’ve found differences with other B2B marketing even though industrial is a subset of B2B. (Source: CADENAS

I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) published by the Content Marketing Institute (CMI). The timing couldn’t be any better, since many of my manufacturing and engineering clients are putting together their industrial m

You can’t avoid technical content writing if you are a manufacturing content marketer. Let me first differentiate technical writing from technical content writing. They may be used interchangeably, but they are not the same. A technical writer is good at creating documents such as User Manuals

For industrial manufacturers, giving prospects a tour of their factories or plants helps showcase their processes and capabilities, and it lends legitimacy to their businesses. The most effective way to scale these tours is to use video content that can be posted, shared, and housed in the digital

This time of year, elves tend to get a lot of credit for making holiday wishes come true. But the truth is, the real magic isnt happening in the North Pole; its happening at real manufacturing workshops throughout the country. Here are some of the many American manufacturers that help produce the t

Between gearing up for the year-end at work and getting ready for celebrations at home, the holidays can be an especially stressful time for manufacturers. Here are priorities that could make the holiday season and the upcoming year a little brighter and a whole lot more successful for the man

At Thomas, we have a special place in our hearts for our furry friends and love to celebrate them on our new Instagram account, @manufacturersbestfriend. Below youll meet some of the industry pets youll see on our feed:  Brecon, Associated Environmental Systems Brecon is a work from home ad

With the COVID-19 pandemic forcing many schools to shift away from in-person instruction toward a remote learning environment, the challenge of maintaining student engagement takes on increased significance. This is especially true in courses that involve STEM subjects (Science, Technology, Engine

On January 21, 2021, President Biden signed a series of executive orders including invoking the Defense Production Act to combat the COVID-19 pandemic. The order directs federal agencies to make use of the act to increase production of materials needed for vaccines, masks, and testing kits.  M

Thomas has been dedicated to helping industrial buyers and suppliers to connect with each other for over 120 years. As technologies have evolved and best practices in marketing and sales have changed, we’ve grown our toolsets to help make sure that industrial distributors and manufacturers have acc

As of 2018, the global pharmaceutical industry was spending approximately $150 billion every year on research and development — but sales and profits continue to decline. While many manufacturing companies have adopted technologies to innovate their shop floors and processes to increase sales and p

Thomas has been the market leader in the industrial space for over 120 years helping manufacturers, industrial distributors, and service providers reach in-market buyers and grow their businesses. Our marketing, advertising, and product data solutions are engineered to work together at each step of

Onex got its start in 1966 as a refractory distributor for the foundry industry. As the industry declined in the 1980s, Onex began expanding its product offerings by manufacturing precast shapes, installing refractory materials and partnering with vendors to build furnaces. Today, Onex is a “one-st

There are an estimated 230,000-245,000 enlisted service members who separate from the military each year.  More than 70 years ago, Richard McCarthy was in the middle of such a transition. After serving in the Pacific during World War II, the 21-year-old veteran headed back home to Pennsylvania

The landscape of American manufacturing has experienced its fair share of ups and downs over the past several hundred years, from the development of the first interchangeable parts in 1801 to the first moving assembly line in 1913, and from the discovery of lean manufacturing principles in the 1930

To support the ongoing efforts to fight the COVID-19 pandemic, Thomas has created ways for government agencies, hospitals, and infrastructure groups to locate critical suppliers quickly, designed a volunteer system for manufacturers to respond to the call for help, and developed a central Resource

Thomasnet.com® is the number one sourcing platform to connect buyers of industrial products and services with suppliers, manufacturers, and distributors across the United States and Canada. While its a useful tool for buyers to find suppliers, it is also a valuable advertising tool that helps suppl