Industry 4.0 has revolutionized the manufacturing and industrial space by introducing new technologies, making it possible to enhance productivity, visibility, connectivity, and profitability like never before. However, along with the technology, Industry 4.0 has also introduced plenty of new risks

It doesn’t matter if your sales team is converting leads at a record rate or struggling to meet quotas — there’s always room for improvement. People at every level of your team from directors and managers to consultants and representatives can benefit from new insight and perspective. There are so

With an increase of opportunities for private label manufacturers, we’ve been covering topics like challenges in the industry and popular website designs to help business owners and marketers grow their business. Recently, private label manufacturing sourcing activity has seen steady growth — up 45

Not all customers are created equally. Some will come to you fully informed and ready to buy. Others — likely the majority — require a great deal of time nurturing and educating. Oftentimes, many manufacturers spend a great deal of time and effort with a lead, only to reveal that they are not the r

Its no secret that email marketing is one of the best ways to drive leads to your sales team. However, most manufacturers and industrial companies dont realize that its also one of the best ways to close those leads and convert them into customers. So while a lot of time and energy is goi

You worked hard to market your capabilities and nurture your prospects. Now your sales team has a healthy list of leads. However, research shows that 40-50% of inbound sales leads are ignored and never followed up on, which can add up to a lot of lost revenue for your business. Developing an effect

The B2C space has adapted quickly to using technologies and tools to connect with more customers, and B2B businesses (including industrial companies) making a move too. Weve pulled together some tips to incorporate tactics that fall under the sales transformation journey (and tied to inbound market

Studies show that 68% of B2B marketers struggle with generating quality leads. And only a mere 10%-15% of B2B leads actually turn into paying customers. So what can be done to boost these numbers? First, industrial marketers must understand that not all leads are created equal — and the indust

Looking to increase your sales? Although successful, well-executed B2B marketing strategies take time to build and require ongoing, consistent effort, there are some things you can do today to help drive sales for your manufacturing company this year. In combination with a long-term marketing strat

When you have data that tips you off to a buyer’s interest early on in their buying process, that data is priceless. Without it, those buyers are as much as 70 percent of the way through their buying journey before you find out they’re interested in products and services like yours — if you ever fi

Cold calling used to be the most effective way to attract and engage prospects. Now, however, sales efforts driven by cold calling are simply not  as effective in the digital age when compared to warm leads driven by targeted, strategic marketing initiatives.  According to HubSpot, 54%

When it comes to measuring the return on investment (ROI) of your marketing activities, it’s essential that you’re actually measuring all of it. Thanks to the increasing prevalence of digital marketing, most marketers look at things like clicks, open rates and conversions. But if you’re like many i

Facebook? Check. Twitter? Check. LinkedIn? Check. If you’ve already put in the work of building out profiles on these major social media platforms and have gained some followers, you’re off to a great start. But even more important than gaining followers, of course, is gaining customers — and simpl

With B2B marketing, the adage “timing is everything” applies — well, maybe not “everything,” but it is certainly crucial to successful marketing campaigns. This is key as the the digital marketing space for US manufacturers becomes more crowded. For instance, did you know that more than 80% of

Chances are you’re already using LinkedIn to keep an up-to-date roster of contacts, check out what connections are up to, scout out potential hires, and send messages. This powerful tool serves as much more than a social network or recruiting outlet, though — it can play a major role in g

Today’s marketing world is filled with many terms and buzzwords. From acronyms like “KPI” and “CTR” to rising industry trends like “big data” and “hyperlocal,” sales and marketing leaders in the manufacturing space constantly find buzzwords left and right. So when you come across the word “omni-cha

You’ve likely read numerous headlines by now telling you which stores will be open on Thanksgiving Day. You also probably read some stories about retailers that have chosen to stay closed on this national holiday. But beyond that, there’s another movement taking shape that asks consumers to avoid t

Many industrial companies dont trust outside marketing services because they dont believe they understand their business or audience. Honestly, thats a true assumption when it comes to most traditional marketing agencies. But we do things differently at Thomas. Our founder, a mechanical engineer wi

Ready to take your website performance to the next level? As you’ve already learned from our previous blogs, you need a mix of content marketing, SEO, and advertising campaigns to help improve your website. In particular, if you’ve been keeping up with our Manufacturing Leader’s Step By Step Guide

Are you missing out on an amazing resource that can make your business growth goal a reality — the answer might be in social media. Over 90% of companies, both business-to-business (B2B) and business-to-consumer (B2C), are currently making use of social media for marketing purposes. But w